Tourism Ireland is celebrating the imminent release of Star Wars: The Last Jedi with the first ever tourism campaign in space.
Perched in orbit of the planet, a billboard ad is highlighting "Earth’s Wild Atlantic Way" with an image of Skellig Michael, otherwise known as Luke Skywalker’s hide-out in Star Wars: The Last Jedi.
Tourism Ireland’s billboard was launched into space using a weather balloon, to reach a peak altitude of 33,390 metres – where a photo and short film of the ad were then captured.
The aim is to create some excitement just before The Last Jedi is released and to remind fans everywhere that locations in counties Cork, Kerry, Clare and Donegal will represent the world Ahch-to in the film.
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