The way Irish consumers plan holidays is evolving, with AI-powered travel planning emerging as a key trend for the industry, according to new research from Aer Lingus.
One in five (21%) respondents reveal that they have used AI tools like ChatGPT to help plan their holidays and a further 11% are planning to do so in 2025. The research shows that the younger generation are early adopters of this technology, with 29% of 18-24s and 33% of 25-34s saying that they are already using AI as a travel planning resource.
Additionally, for younger Gen Z travellers, social media is playing a more significant role. Over half of Irish 18-24s (53%) are using TikTok as a key source for travel inspiration, that’s compared with 39% in 2024. Aer Lingus claims this demonstrates the rising in the importance of the platform for the travel industry when targeting this younger demographic.
When it comes to motivations for 2025 travel, leisure is the main reason for two thirds of respondents (63%), while family events (16%) and adventure (11%) round out the top three.
Sustainability has also emerged as an important factor for Irish travellers when it comes to making travel choices. The research reveals that 77% of respondents consider sustainability important, with 93% of 18-24s ranking it as a top consideration.
The research reveals that two-thirds (62%) of travellers plan to explore a new destination in 2025. Gen Z are driving this trend, with 72% of 18-24s and 69% of 25-34s planning to explore new locations this year.
Europe remains the leading travel destination for Irish holidaymakers, with 82% planning to visit in 2025. Aligning with results from similar research carried out by Aer Lingus last year, Spain maintains its position as the most popular European destination for 57% of Irish travellers. Portugal (27%) France (24%), the UK (22%) and Italy (21%) round out the top five most popular European destinations.
Further afield, North America is a key draw for Irish people, with New York (34%) maintaining its position as the most popular city for 2025. Florida (17%) and new Aer Lingus route, Las Vegas (12%) follow as the most popular North American destinations for travel.
