Deliveroo has launched app changes that allow Irish restaurants to offer price discounts on individual dishes.
Before the launch of the new changes, restaurants were only been able to offer discounts on full menus via the Deliveroo app. Now restaurants can use the app's marketer tool to offer discounts on specific menu items, which can be promoted to target customer audiences in tailored promotional themes.
"Good For Customers" And "Good For Restaurants"
Head of Deliveroo Ireland Michael Healy stated, "Deliveroo has unique insights and data on how restaurants' delivery services perform. Restaurants can use this to learn how to improve their service and to offer tailored promotions to specific customer groups. This is good for customers, who will see more discounts, and good for restaurants, as it will boost sales and revenue.
"This new technology will fundamentally change how restaurants interact with and market to their customer base by allowing them to react to trends or offer discounts on products which would otherwise end up as waste. We're delighted to be able to offer this agility to Irish restaurants."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
