Dublin-based travel software firm Datalex has entered into a new five-year digital commerce agreement with Aer Lingus to support the airline's future retail strategy.
According to The Irish Independent, Datalex said it is partnering with Aer Lingus on a joint technology strategy that will leverage digital commerce innovation to give the airline the ownership, control, speed and agility to future-proof its digital retail strategy.
Realising Ambition
Aer Lingus chief financial officer Rachel Izzard commented, "Our renewed, longstanding partnership with Datalex will enable us to leverage new platform capabilities, accelerate and enhance offer and order management across all sales channels, as we realise our ambition to be the leading value carrier on the North Atlantic."
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