Pepsi

PepsiCo, Coke Lose Market Share as Americans Drink Less Soda

PepsiCo, Coke Lose Market Share as Americans Drink Less Soda

Coca-Cola and  PepsiCo’s sodas continued to lose U.S. market share in 2016, hurt by Americans ditching the drinks in favor of bottled water....

Pepsi's Ad Failure Underscores Identity Crisis: Virginia Postrel

The Pepsi Generation is old and gray and the company that gave birth to it just got a sharp reminder that the appeal of saccharine soda ads is dead. At...

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