Brian Niccol | Hospitality Ireland

Starbucks CEO Vows To Overhaul Its Cafes And Simplify Its Menu

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks US locations, adding more comfortable seating, ceramic mugs and...

Starbucks New CEO Niccol To Focus On US In First 100 days

Starbucks' new CEO Brian Niccol said he would focus on reinvigorating coffeehouse culture at the chain's stores in the US as he takes the helm in the midst...

Starbucks' New CEO To Get Millions In Equity Awards

Starbucks said on Wednesday incoming CEO Brian Niccol was eligible for annual equity awards worth $23 million (€20.9 million) and would receive additi...

Starbucks Announces New CEO, Shares Soar

Starbucks on Tuesday named Chipotle Mexican Grill Brian Niccol as its new CEO, poaching a successful fast-food executive known for reviving the burrito cha...