According to the latest Consumer Insights report from Empathy Research, almost two-thirds (65%) of Irish adults intend to watch the Six Nations rugby games this year with the vast majority (90%) intending to watch the games at home.
More than 1 in 10 (12%) plan to watch the Six Nations games at a family or friend’s house. Interestingly, this was significantly higher among younger age groups, with 26% of 18-24 year olds and 21% of 25-34 year olds indicating they intend to watch the Six Nations at family/friend’s house, compared to 11% of 35-44 year olds, 8% of 45-54 year olds and 5% of 55+ year olds.
Of those who plan to watch the Six Nations games in their home or at a family/friend’s house, almost 1 in 4 (23%) intend to make watching the Six Nations games a big social occasion.
Just under two-fifths (39%) of those who plan to watch the Six Nations games in their home or at a family/friend’s house will be stocking up on beer. Other popular items rugby fans plan to stock up on include crisps (36%), fizzy drinks (16%), nuts (16%), chocolate (15%), popcorn (13%) and sweets (10%).
The vast majority (94%) of Irish adults expect to see Six Nations-related promotions on alcohol in-stores. This was followed by promotions on other items such as sports gear (27%) and snack foods (20%). Other products Irish adults expect to see advertised during the Six Nations games are fast food companies (8%), banks (7%), mobile phone companies (5%) and sports drinks (4%).
A quarter of Irish adults think there should be more rugby-themed promotions around the Six Nations. Males (28%) are more likely to be of this opinion compared to females (23%).
Click here for more information from Empathy Research.
© 2016 - Checkout Magazine by Niall Swan
