Irish fast-food chain Supermac’s has responded to McDonald’s attempt to block a European trademark registration, according to reports.
Fast food giant McDonald's has objected to the application by Supermac's to have its name trademark registered across the EU.
Supermac's managing director Pat McDonagh (pictured) has taken a submission to European trademark regulators in Alicante, Spain, saying his company has been in existence in Ireland for 37 years and he is “optimistic common sense will prevail” in the dispute, according to RTE.
Illinois-based McDonald’s filed its opposition after Supermac’s applied for a European trademark with an eye to expansion into 15 cities in Europe.
McDonagh said his company’s proposed expansion into Europe is in response to those cities’ demands for Supermac’s restaurants.
