Irish fast food chain Supermac's has introduced what it's calling its "first 100% fresh meat Irish 5oz beef burger".
Supermac's claims that the burgers will be made from "fresh premium cuts of Irish beef, which are never frozen and the burger is cooked to order every time".
The family-owned restaurant chain said the move is part of its annual commitment to Irish farmers, which is now reaching in excess of €20 million per annum, adding that Supermac’s spend with Irish farmers’ spans across a wide range of producers including beef, chicken, dairy and vegetables.
Speaking at the launch of the new burger, Supermac’s chief Pat McDonagh (pictured), said: “We are most excited by the introduction of the Supermac’s fresh 100% Irish 5oz Beef Burger. We are using fresh premium cuts of Irish beef, which are never frozen and the burger is cooked to order every time. We have overcome all potential challenges which serving a fresh beef burger in prime condition to customers could possibly present. The feedback on the product which has been piloted in a number of restaurants ahead of its nationwide roll out over the past few weeks has been extremely positive.”
Supermac’s is currently in the process of opening eight new restaurants throughout Ireland as part of its 2015 plans for growth. New locations include Tipperary Town Plaza, Drogheda, Clonshaugh and Ballacolla while plans have been submitted for a key motorway service development on the M18.
