McDonald's has released new Q2 2019 performance data for Ireland, which reveals that sales of the fast food franchise's side and main salads increased a record 68% year-on-year during the second quarter of this year.
The company also noted that its veggie wraps range increased in popularity during the quarter, with over 50,000 veggie wraps being sold in Ireland during the three month period.
Additionally, McDonald's said that its core menu of customer favourites has been responsible for a third of its sales in Ireland in 2019 to date.
"Another Strong Quarter Of Growth In Ireland"
McDonald's UK & Ireland CEO Paul Pomroy stated, "We enjoyed another strong quarter of growth in Ireland in Q2, and I'm pleased to see the positive response to our new menu items, including our improved bacon roll and our hot Cajun chicken wrap. These were launched in June along with our revamped side and main salad range.
"The salads are proving extremely popular with customers in Ireland. We’ve seen a record 68% increase in sales of side and main salads year-on-year. Similarly, we have seen increased popularity of our veggie wraps range, with over 50,000 veggie wraps ordered by our customers in Q2 of this year.
"This popularity has not only been driven by an even better tasting product, but also by changes to the packaging, as we continue on our journey to be a more sustainable business. When we launched our revamped salads, we also removed the plastic packaging, which will reduce plastic waste by 485 metric tonnes annually. While our salads are proving popular, our core menu of customer favourites has been responsible for a third of sales in 2019 so far."
Looking Ahead
Pomroy added, "The retail sector has always been fast-moving, and today's world is a challenging one due to a number of factors, including more competition. Together with our franchisees, we've invested in new technology and a more convenient experience, including table service, self-order kiosks and McDelivery. Our future relies on us becoming even bolder and evolving our business to reflect customer needs locally. We look forward to continued growth in Ireland for the second half of 2019."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
