McDonald's has launched a new interactive tool called "Map My McDonald's" that allows customers to see the origin of the ingredients that are used in its products and which Irish farmers supply them.
The interactive food map can be found at MapMyMcDonalds.com/map.
The launch of the food map coincides with the launch of a new McDonald's advertising campaign that highlights the ingredients that the fast food chain uses in its products and the 7,000 Irish farmers that supply them.
Shining "A Light On The Incredible Work Farmers And Suppliers Do"
Head of sustainable and ethical sourcing at McDonald's UK & Ireland Nina Prichard stated, "This has been a challenging year for farmers, so we wanted to shine a light on the incredible work farmers and suppliers do across Ireland to produce the quality ingredients for our best loved menu items. These farmers and suppliers are our most essential ingredient - the local heroes who work tirelessly to deliver quality produce for our delicious menu, day in, day out.
"We know our customers expect a quality experience every time they order from us, which is why we've launched our new 'Map My McDonald's' tool, which gives our customers the chance to meet some of our farmers and suppliers, and find out just how local some of our quality ingredients are."
"Proud To Supply McDonald's"
Meanwhile, Waterford-based McDonald's flagship beef farmer John Power commented, "As owners of a family farm and business, we have been proud to supply McDonald's with our beef for more than 30 years. McDonald's expects the best quality produce from its suppliers, so that means continually innovating and improving our farming practices. Through the McDonald's Flagship Farmer programme, we have been able to avail of a range of supports that has ultimately helped our farm and business thrive. Despite a tough year, we are thankful that McDonald's appreciates and values our hard work and continues to support Irish farmers."
"A Supporter Of Quality Assured, Sustainable Ingredients"
Bord Bia CEO Tara McCarthy added, "We know that McDonald's has long been a supporter of quality assured, sustainable ingredients from Irish suppliers. We are acutely aware that the past six months have been a hugely challenging time for all involved in the Irish food and drink industry, but we're also aware that both restaurateurs and producers have displayed incredible resilience and flexibility in the face of adversity. From a consumer point of view, reassurance regarding the provenance and quality of the food we eat and knowing there is a sustainable supply chain in place is increasingly important, not just when shopping, but also when eating out."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
