A KFC restaurant in Rotterdam will replace all of its chicken products with Quorn to celebrate the Netherlands' "Week Without Meat" from March 9 until March 15.
KFC is one of many major chains that have added a vegan burger to their menus in a bid to meet growing demand for plant-based alternatives.
"Nothing Short Of Pioneering"
Speaking about the decision, Philip Mansbridge, executive director of ProVeg UK, said "For a branch of KFC to go 100% meat-free for a full week is nothing short of pioneering. We are seeing a glimpse into the future of fast food right here.
"This is a landmark moment, showing the industry's need and willingness to adapt to changing consumer preferences for tastes towards healthier and more sustainable foods. Public awareness around the environmental and health consequences of eating meat is growing fast. This branch of KFC is listening, and it sends a very powerful message."
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