Wednesday April 25 marked the official opening of Freshly Chopped Smithfield 2.0. The healthy food restaurant chain's new flagship store features several unique offering, including a new healthy breakfast menu, a dinner menu with a range of grilled protein boards, and a fairtrade coffee dock. The new outlet also features a graffiti wall, wi-fi services, leather couches and charging points throughout the store.
Commenting on the new store, Freshly Chopped c0-founder and CEO Brian Lee said, “We’re excited to unleash Freshly Chopped Smithfield 2.0 on the world. Smithfield is the perfect location to unveil our unique, new vision as it is an area that is quickly becoming a new centre for creativity and innovation in Dublin, a hub for creative people from artists to writers and chefs. We’re thrilled that Chopped 2.0 will be at the centre of this thriving community.
“Our motto at Chopped 2.0 is ‘Eat.Work.Chill’. Our team has been busy working on a host of new concepts to bring this to life, from the graffiti on the walls to the banked seating at the back. We have hired award winning baristas to serve the highest quality fairtrade organic coffee, superfood lattes, herbal teas and bulletproof coffee. These can be ordered to take away or accompany our new healthy breakfast menu, the perfect way to start your day. Our delicious new range of grilled protein boards are also the ideal evening meal for those visiting, working and living in Smithfield and the surrounding area. The new Smithfield outlet is a first of its kind for Freshly Chopped, but we may look to expand the concept to other locations around the country as we continue our expansion.”
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
