Thai food chain Camile Thai Kitchen has announced that it has launched a kitchen in Canary Wharf in London through a partnership with REEF's Neighborhood Kitchens.
According to Camile, this move is part of the chain's ghost kitchen expansion footprint, and is in addition to the chain's continued traditional growth across London.
Company Statements
Camile stated, "Camile fans can have their favourite dishes delivered wherever they are, simply by placing an order with a local food delivery provider. Menu items will include the iconic Camile Green Curries, Crispy Chilli Chicken and Pad Thai."
Camile added, "With a growing presence in the UK and Europe, US based Reef are on a mission to connect the world to your street by transforming its distributed worldwide real-estate network of more than 4,500 parking lots and garages into neighbourhood hubs, leveraging the power of proximity to connect people and neighbourhoods to locally curated goods, services and experiences."
Camile UK General Manager Statement
Camile's UK general manager, Jonathan Dockrell, stated, "Camile is embracing ghost kitchen opportunities to expand their reach beyond traditional brick and mortar restaurants in every neighbourhood across London. By partnering with companies like REEF, we can bring Camile into denser, urban areas without the overhead of operating a traditional restaurant space."
REEF Chief Enterprise Success Officer Statement
Meanwhile, REEF's chief enterprise success officer, Carl Segal, commented, "By providing access to our distributed real estate network, REEF's Neighborhood Kitchens enable restaurants to extend their delivery areas by providing proximity to their customers, while also reducing delivery times and giving them the ability to scale more quickly into new geographies. We are thrilled to welcome Camile Thai Kitchen onto the REEF platform and look forward to bringing this beloved brand to more consumers in London and further afield."
Contact-Free Tipping Solution
The above news follows news from earlier this month that Camile Thai Kitchen has partnered with Irish tech start-up Strike to launch a contact-free tipping solution.
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
