Burrito bar chain Boojum has announced that it will open an outlet in the Dublin suburb of Blanchardstown.
Details
Boojum stated, "Blanchardstinian burrito fans, this is the moment you’ve been waiting for! Boojum, Ireland's original and best-loved burrito bar, has announced the opening of a brand-new store in the Blanchardstown area.
Situated in close proximity to Blanchardstown Shopping Centre, the new restaurant will bring Live Out Loud Food to Mexican lovers for in-store, takeaway and delivery dining in the D11 area and beyond for the first time ever. It's goodbye to the boring burger joints and hola to a whole new way to get your burrito fix outside of the city centre.
"The Blanchardstown site will be Boojum's first restaurant outside the M50 in the Dublin area and will also see the creation of up to 25 full-time and part-time jobs in the area, with roles for brand-new Boojum crew members currently being advertised on the Boojum jobs portal.
"Demand for a new store in the Blanchardstown area has been nothing short of phenomenal, with hundreds of die-hard burrito fans sliding deep into the brand's DMs over the years to lobby for it."
Boojum Managing Director Statement
Boojum managing director David Maxwell stated, "We're exceptionally fortunate as a business to have such a loyal customer base of Boojum Addicts and for the last three years we've found ourselves inundated with requests to consider opening a Boojum in Blanchardstown. I would go as far to say that Blanch was the number one requested area in Ireland for us to open up!"
Additional Details
Boojum continued, "The new Blanchardstown location means that Boojum will now be able to serve tens of thousands of new customers in the surrounding areas for in-store dining, takeaway and - particularly - for delivery, as traditionally the Blanch area has sat outside the range of Boojum’s delivery reach.
"Demand for home delivery has experienced a massive surge in the past 18 months and so to cope with the increase in orders, Blanchardstown will be the first Boojum restaurant to feature a dedicated delivery hatch to expedite orders placed for delivery. This will improve both the customer and rider experience."
Additional Boojum Managing Director Statement
Maxwell added, "To say that it's been a tough 18 months for the hospitality industry would be an understatement, but we couldn't be prouder to say that the opening of our new Blanchardstown store is the beginning of a new phase of growth for Boojum and testament to the loyalty shown by Boojum customers through this pandemic.
"We parked the food truck in Blanchardstown Shopping Centre back in 2018 and experienced some of the busiest weeks the truck ever had. We saw that as a big sign a Boojum store would one day work there and we waited for the perfect opportunity. One look at the local food landscape and it's the same old burger joints everywhere, not a burrito in sight, so there's a real opportunity to offer something new and inject some Boojum energy into the area."
Further Information
Boojum added, "Established in 2007, Boojum hit the food scene in Ireland as one of the most exciting and disruptive concepts for a long time. What started as a tiny outlet in Belfast has grown to become Ireland's best-loved Mexican-inspired restaurant chain, operating in five cities across the island and employing more than 400 staff members.
"The new Blanchardstown Boojum restaurant is due to open in late November, with the business actively recruiting new staff in the D11-D17 area. Vacancies for front of house, kitchen and management roles are all currently available, with applicants able to apply online now."
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
