Drinks Ireland has launched a campaign to highlight the work that has been, and is being, done to prepare pubs to operate safely.
Campaign Details
Drinks Ireland stated, "Drinks Ireland, the voice of breweries, distilleries, cider producers and drinks manufacturers, brand owners and distributors on the island of Ireland, has launched a new campaign called #TogetherAgain today to highlight all the work that’s gone in behind the scenes to get pubs ready to reopen their doors safely.
"This comes as some of the country's hospitality venues with outdoor space are now open, with indoor spaces set to welcome customers back next month.
"These pubs are home to Ireland's best loved drinks brands, and Irish drinks producers have provided significant supports to get venues ready.
"This includes investment in outdoor bars, barriers, barrels, and a range of other items to make these spaces functional, safe and most of all ready to host a drink and catch up between friends and families. They've provided many COVID essentials to venues like hand sanitiser and hospitality staff have also been offered additional training.
"Through a video series, the #TogetherAgain campaign will highlight how the drinks industry has worked closely with pubs to ensure they were and are ready for a safe and sustainable reopening.
"It will illustrate that while things will be a bit different for a little while, Irish pubs are ready with the craic and connections we’ve all missed, and have put a range of measures in place to keep everyone safe.
"The first video goes behind the scenes of The Porterhouse Brewery in north Dublin and Porterhouse Central pub just off Grafton Street."
Drinks Ireland Director Statement
Drinks Ireland director Patricia Callan stated, "It's been a tough year for everyone, and we’ve all missed our favourite pubs. The drinks industry has worked hand in glove with our hospitality partners from the outset of the pandemic, when producers undertook the mammoth task of collecting kegs and disposing of unused beer safely.
"The focus now is on facilitating venues as they open up, and drinks producers have been busy behind the scenes making beers, ciders and spirits, delivering kegs and cleaning beer lines. We’re delighted to launch our #TogetherAgain campaign today."
LVA CEO Statement
Licensed Vintners Association (LVA) CEO Donall O'Keeffe stated, "It's been great to welcome customers back to pubs that have outdoor spaces, and we look forward to a greater opening of indoor spaces from the start of July. A lot of work has gone into making sure we’re all safe as we get #TogetherAgain in pubs, which means we can enjoy ourselves without worrying."
VFI CEO Statement
Vintners' Federation of Ireland (VFI) CEO Padraig Cribben stated, "With the vaccine rollout continuing and lockdown restrictions easing, Irish pubs have worked hard to open their doors again and welcome customers back. While some of the nation's pubs opened for very short periods of time last year, this time is different as these venues are planning to open for good."
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
