Westport Estate has announced the appointment of Siobhán O’Sullivan as director of sales & marketing. This comes as Westport Estate undergoes a €85 million reimagining over the next few years, including a new hotel (The Grace), a refurbishment of Westport House and several brand-new attractions, which will be created with support from Fáilte Ireland.
O’Sullivan has over 20 years of experience in hospitality, brand development, and strategic planning. She moves from a similar role at Mount Juliet Estate, where, over a six-year period, she led the repositioning of Mount Juliet Estate, driving a comprehensive brand reimagining, integration into Marriott’s Autograph Collection, and achievement of 5-star status.
Her leadership helped secure the estate’s AA Hotel of the Year award in 2020 and facilitated hosting the Horizon Irish Open in 2021 and 2022.
“It’s an exciting time to join Westport Estate as it evolves into a world-class destination,” said Siobhán O’Sullivan.
“Our mission is to celebrate the estate’s heritage and natural beauty while creating engaging visitor experiences. I look forward to working with our talented team and local community to bring this to life.”
O’Sullivan will play a key role in transforming the estate into a premier global tourism destination. Current redevelopment plans include The Grace at Westport Estate, a flagship hotel opening in Spring 2026, as well as the restoration of Westport House and its grounds.
New attractions will feature a Grace O’Malley experience with interactive tours and digital storytelling, plus an immersive nature journey by renowned landscaper Mary Reynolds.
“Siobhán’s expertise in high-end hospitality and successful track record of transformative projects make her an invaluable addition,” said Barry O’Connor, CEO of Westport Estate.
“Her leadership will be instrumental as we position Westport Estate at the forefront of luxury tourism.”
