Resident Hotels has signed a franchise agreement with Marriott International to convert its four Sleeperz Hotels to the Four Points Flex by Sheraton brand.
Following the purchase of a majority stake in Sleeperz Hotels by Mactaggart Family & Partners, the portfolio has been operated by Resident Hotels (also majority owned by the same family office) since November 2022.
“We continue to see significant interest from developers and investors in conversion projects, as they look to leverage efficiencies and gain access to our well-established loyalty, distribution, sales and marketing platforms and global customer base," said Kate Wallin, senior director, development, United Kingdom & Ireland, Marriott International.
"This is an exciting deal that highlights the growth we are seeing in the midscale segment across the UK, and we look forward to working with Resident Hotels whose capability and reputation as operators is proven."
Sleeperz Hotels
The Sleeperz Hotels portfolio currently features over four hundred rooms across the four properties in Cardiff, Dundee, Edinburgh and Newcastle upon Tyne.
The portfolio of midscale hotels is purposely located in the epicentre of their cities and close to mainline rail stations. The hotels are due to complete the rebrand in 2025 and will undergo a series of renovations funded by the Sleeperz Hotels’ principal investors.
'Rabid Expansion'
“This agreement underscores our abilities as specialist city centre hotel operators. The appeal of this new relationship was also for the potential it has for rapid expansion across the UK, which is in line with our plan for growth,” said David Orr, Resident Hotels CEO.
“At Resident Hotels we believe that reputation is the most important KPI, and we are deeply committed to maintaining market-leading reputation scores, across the segments where we operate.”
