Press Up Hospitality Group has opened new gyms in three of its hotels.
Press Up stated on its website, "We're delighted to have Power, Ireland's new luxury boutique gym, located in The Dean, Dublin, The Dean, Cork, and The Mayson, Dublin."
The website also states, "Power is more than a fitness gym, it's an experience. We have thought of all the finer details, so you don't have to.
"Each club is built to the highest standards in each area and is composed of a state-of-the art gym floor, two industry-leading concept studios, a luxurious thermal suite and changing rooms. Our changing rooms are more boutique hotel than gym - with fluffy towels, sumptuous Lakehouse bath products and new Dyson hairdryers to ensure you finish each visit refreshed and recharged."
As reported by The Business Post, Press Up has also opened a new gym in Dublin venue Everleigh Gardens, and an additional gym will open at The Dean, Galway, later this year.
Press Up Head Of Wellness And Fitness Statements
According to The Business Post, Press Up's newly-appointed head of wellness and fitness, Ben Leonard-Kane, said that the gym openings are part of the Press Up's efforts to appeal to customers who are more health conscious and to grow the group as a lifestyle brand.
The Business Post quotes Leonard-Kane as saying, "There is no hiding away from it that people are looking for experiences. If Instagram was around 20 years ago, there would have been a lot of pictures of designer handbags and flash cars. But now, if you put that up, people would think you were awful, because now people are looking for those experiences.
"We want to open up the fitness market to a wider market than just people who are looking to get fit. We can offer them a really nice service and have a positive impact on their health, and they can get that content for their Instagram."
Leonard-Kane reportedly also said that the Power brand would consider locations away from existing Press Up venues for future expansion.
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
