International hotel management company the PREM Group has launched a new business called Trinity Hotel Groups, which, for a set annual fee, will field enquiries from tour operators and sell rooms for independent hotels across Ireland and Britain.
According to PREM Group CEO Jim Murphy, the business was established because PREM noticed that independent hotels have been having problems reaching potential lucrative coach and group business arriving from North America.
Showing Operators That There Is Value "In Smaller Cities And Towns"
The Irish Times quotes Murphy as saying, "Dublin is often seen as too expensive for coach tour business, but we can show operators that value can be found in smaller cities and towns."
Meanwhile, the new business's manager, Mary Daly, is quoted as saying, "We spend up to six months of the year travelling abroad meeting tour operators and have built up great relationships with these operators."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
