Dromoland Castle has announced the appointment of Gráinne O’Rourke as its marketing manager.
In her new role at Dromoland Castle, O’Rourke will work closely with senior management and the marketing team on future projects.
‘Truly Exceptional Business’
“As someone who is born and bred in County Clare, I am so delighted to join the wonderful team at Dromoland Castle and the Inn at Dromoland, who are unbelievably passionate and dedicated about every aspect of hospitality. It permeates through every facet and department, and it is truly special to be part of that,” said O’Rourke.
“I look forward to bringing some new, exciting marketing initiatives to fruition, to further develop the experience of visiting Dromoland and working with key stakeholders in the region, to maintain the already strong positioning in the marketplace as a truly exceptional business and luxury property offering.”
Background
O’Rourke first became involved in the hospitality industry at 16, when her first job was at the Inn at Dromoland, Dromoland Castle’s sister property.
She is a graduate of NUI Galway, with a Bachelor of Commerce degree and a major in marketing.
Marketing Roles
O’Rourke followed an early career path into retail sales before progressing into marketing roles within the retail and not-for-profit art sectors.
After spending seven years promoting Irish creative talent as special-projects manager for IFTA – the Irish Film & Television Academy – in Dublin, she moved back down to the West and took on the role of marketing and PR manager for Ireland’s largest regional shopping destination – the Crescent Shopping Centre, in Limerick – under the stewardship of Clancourt Management for a further seven years.
The role was multifaceted, working with up to 90 retailers and supporting their business strategies through marketing, PR initiatives, and events.
‘Fantastic Experience’
“We are delighted to welcome Gráinne to the team here at Dromoland Castle. She brings with her a wealth of marketing, event and communications experience and offers great insight to further develop the future plans for Dromoland Castle and Estate, in conjunction with our strong marketing and sales department,” said Mark Nolan, Dromoland Castle’s hotel director.
“We are confident her fantastic experience and interest in all things experiential and digital will further enhance our wonderful guest offerings across our estate.”
