Choice Hotels EMEA has announced the appointment of David Beers as its chief executive officer.
Beers’ appointment follows the departure of former CEO Jonathan Mills earlier this year.
New Role
As the new CEO of Choice Hotels EMEA, Beers will focus on strategic growth and financial performance for the region.
This currently counts for nearly 400 open hotels located in 17 countries across four hotel brands, including the Ascend Hotel Collection, Clarion, Comfort and Quality.
‘Strategic Vision’
“David’s leadership, operational expertise, and extensive experience with Choice Hotels International makes him the ideal person to lead Choice Hotels in EMEA as CEO,” said Ricardo Losada Revol, senior vice-president and general manager international.
“We are confident in his ability to lead our business in this region with dedication and strategic vision.”
Background
Beers started his career with Choice 25 years ago, in Canada, holding a variety of leadership positions across sales, marketing and operations.
In his last role, as head of international operations, he was responsible for defining and implementing initiatives to drive operating efficiencies with franchisees, to enhance the brand’s value proposition.
‘Outstanding Value’
“I’m excited to step into the role of CEO for Choice Hotels EMEA. Being one of the largest hotel companies in the world, and with an ever-increasing portfolio across EMEA, we are committed to continue delivering outstanding value to both our franchisees and guests, as Choice has done for the past 85 years,” said Beers.
