Dalata Hotel Group, Ireland’s largest hotel operator, has announced it has commenced a five-year sponsorship of the GAA Under 20 Football Championship.
Going forward, the championship will be titled ‘Dalata Hotel Group GAA Under 20 Football Championship.’
'Warm Welcome'
“Hotels have always played a significant role in GAA life – be it a warm welcome at reception for families and friends ahead of a match, a place for teams to celebrate their successes, or a gym facility to strengthen and develop players," said Dermot Crowley, CEO of Dalata Hotel Group.
"This sponsorship provides a fantastic opportunity for us to develop a deeper connection with the GAA community among both players and fans and we look forward to the next five years.”
The Dalata Hotel Group portfolio, comprising of 55 primarily four-star hotels operating through its two main brands, Clayton and Maldron, will feature prominently throughout the season for the next five years.
‘For Difference Makers’
Central to the sponsorship will be the ‘For Difference Makers’ campaign which celebrates the people who make a significant impact for their teams and for their communities on and off the pitch. The campaign will include advertising, social media and PR support.
"Dalata’s involvement in the U20’s reaffirms its dedication to fostering the development of young talent, and promoting the values of teamwork, commitment, and innovation," said Uachtarán Chumann Lúthchleas Gael, Jarlath Burns. "At the GAA, we pride ourselves on nurturing talent both on and off the field, and this partnership reflects those values.”
