Choice Hotels EMEA and Faranda Hotels & Resorts have signed a new long-term strategic agreement that will see Choice Hotels expand its Spanish portfolio through the addition of eight properties, comprising more than 700 rooms.
The hotels are spread across Spain’s northern provinces – Galicia, Asturias and Cantabria – and located in key cities such as A Coruña, Santiago de Compostela, Gijón and Santander.
All hotels will join under the Ascend Hotel Collection, with the first six hotels open for bookings, including Faranda’s new flagship hotel, Hotel Faranda Rías Altas, Ascend Hotel Collection, in A Coruña.
Two further hotels are currently undergoing full refurbishments and are expected to open in summer 2025. With support from Choice Hotels, Faranda is currently embarking on a programme to refurbish and update the properties to implement Choice Hotels’ Ascend Hotel Collection brand hallmarks.
‘Expansion Strategy’
“Extending our existing collaboration with Faranda Hotels is another great step in line with our international expansion strategy. Spain is a key market for Choice Hotels EMEA, and through this agreement, we will see the Ascend Hotel Collection expand significantly across Spain in the coming months,” said David Beers, CEO of Choice Hotels EMEA.
“We look forward to continuing to expand our presence in the country over the coming years and are equally excited to work closely with Faranda Hotels to consider other opportunities that align with our joint growth strategies.”
Faranda Hotels & Resorts will convert and manage these new hotels in collaboration with Choice Hotels, benefitting from Choice’s franchise network, which includes cutting-edge cloud-based solutions, such as the choiceEDGE guest reservation platform. This platform helps franchisees effectively manage room rates, distribution channels, and inventory.
This new agreement in Spain extends the existing franchise relationship between Choice Hotels and Faranda Hotels in South America, which will now comprise 22 hotels with nearly 2,400 rooms, with Choice Hotels and Faranda aiming to grow further in Spain.
‘New Phase’
“After the efficient results achieved alongside Choice Hotels in Latin America, we firmly believe that this new phase of collaboration in Spain is a natural step to strengthen our alliance,” said Carlos Fernández, chief commercial officer, Faranda Hotels & Resorts.
“Our 40-plus-year history in hospitality in Spain perfectly complements Choice’s vision, and together, we look forward to growing further and offering memorable experiences at each of our hotels.”
