Best Western Hotels & Resorts has announced that it hopes to have 10 new hotels in Ireland within the next five years and said it is targeting existing properties and new builds with at least 75 rooms in both the Republic and Northern Ireland.
To help accomplish its goal, the company has established a team of 23 in its Dublin-based office, working across revenue, eCommerce, sales, marketing, support and business development.
Best Western international development director Vivienne Nyhan stated, "Our objective is to motivate more Irish hotel owners and investors to take a look at the new brand image and talk to us to show what we can offer them."
Showcasing Brands
She continued, "We intend to rollout the new and improved BWHR portfolio in Ireland over the next five years, and our team are currently out around the country meeting hoteliers, investors and, indeed, those in the construction and property sectors, showcasing our various and suitable brands, so we hope to have some good news with hotel announcements and launches to talk about soon."
At present, there are 13 brands in the Best Western portfolio, with two Best Western hotels currently operating on the island of Ireland. The group is now looking to establish the Best Western Plus, Best Western Signature and Best Western Premier brands in Ireland, as well as new boutique brands Sadie and Aiden, either for hotel conversion opportunities or for new builds.
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
