Tourism marketing agency Visit Belfast has launched a new marketing campaign designed to accelerate the volume of inbound business conferences and events taking place in the city.
Developed by Visit Belfast with 13 major partners from the city’s tourism industry, the "Belfast Makes Sense" campaign was officially launched at the start of International Confex 2019 in London on Tuesday February 26.
Focused on Great Britain and international markets, the digital-led campaign involves a new website, video content, targeted advertising and public relations to support sales growth.
The year-long campaign will also feature a range of conference and event organisers as well as new testimonials from previous clients who are championing the city based on their own positive experience.
Building Belfast's Reputation As A Business Tourism Destination
Visit Belfast chief executive Gerry Lennon commented, "We’re a strong-performing city and we are ambitious. With a record 100 conferences secured since April and more than 150,000 delegate arrivals in the last five years alone, I’m excited that this collaborative, industry-led campaign will help in ensuring that our story and our strengths are widely shared.
"With our partners, we want to build on our achievements, to consolidate and strengthen our position and further increase our presence.
"In addition, with new hotel developments worth more than £150 million added in recent years, Belfast’s business tourism sector is well placed for further growth. I’m confident that 'Belfast Makes Sense' will help to reinforce our growing international reputation as a quality business tourism destination."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
