Wendy’s, the American hamburger brand, has announced the signing of two new development agreements, with franchisees in the Republic of Ireland and Romania.
The move supports the brand’s expansion goals to develop hundreds of restaurants across Europe over the next decade.
The Republic of Ireland and Romania are new markets for Wendy’s, which plans to open restaurants in both countries beginning in 2025.
‘Strategic Growth Market’
“We are continuing our journey to become a brand of increased global significance, and Europe is a high-priority, strategic growth market to expand Wendy’s presence internationally,” said EJ Wunsch, president, international, for the Wendy’s Company.
“To accelerate our momentum, we are focused on building relationships with franchisees who share our ambition to grow and scale Wendy’s restaurant footprint across the Continent.”
European Markets
The US fast-food chain claims that the new franchisees plan to support Wendy’s expansion goals to develop hundreds of restaurants across Europe over the next decade, beginning in 2025.
The company is also actively recruiting well-established franchisee candidates in European markets to help expand its restaurant footprint across the Continent.
United Kingdom
In 2021, Wendy’s re-entered the United Kingdom, which serves as the foothold for growth across Europe.
The company expects to see up to 50 restaurants in the market by year end, with a restaurant opening in Liverpool this summer.
‘Exciting Time’
In 2023, Wendy’s achieved its 13th consecutive year of global same-restaurant sales growth and continues to see acceleration in markets across the globe, which, it claims, has been made possible due to the strong partnerships that the brand has built with its franchisees and supplier partners.
“It’s an exciting time to be with the Wendy’s team in Europe,” said Michael Clarke, managing director for Wendy’s Europe.
