Tourism Minister Catherine Martin joined Tourism Ireland in New York this week to promote Ireland.
Busy Programme
Martin undertook a busy programme of tourism and cultural engagements to promote Ireland while there.
"Green Button" Campaign
The programme included the unveiling of Tourism Ireland's "Green Button" campaign to key travel trade, carrier and media contacts based in New York and the Tri-state area.
Tourism Ireland's "Green Button" campaign went live in the US this week to restart tourism and encourage Americans to book Ireland as their next holiday destination. The €4.1 million campaign will target six key gateways and 11 priority cities, to reach and engage audiences who have the highest potential to travel to the island of Ireland.
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