Tourism Ireland's hand-crafted Game of Thrones Tapestry has gone on display in the Hôtel du Doyen in Bayeux, Normandy.
Tourism Ireland's Game of Thrones Tapestry was created in conjunction with HBO and National Museums Northern Ireland in 2017 and features recreations of some of the most memorable and exciting scenes from Game of Thrones.
"A Fantastic Opportunity To Promote Northern Ireland"
Tourism Ireland's central marketing director, Mark Henry, stated, "The phenomenal popularity of Game of Thrones remains a fantastic opportunity to promote Northern Ireland to a huge audience of prospective visitors around the world. Record numbers of fans travelled from all over the world to Northern Ireland last year to visit their favourite locations from the TV show and spent an unprecedented £50 million (approximately €56 million) during their stay. Now that the final series has aired, our aim is to ensure the show's legacy continues so that the connection between this epic drama and Northern Ireland is remembered long after the show has left our screens. We're reminding people everywhere that Northern Ireland is 'Game of Thrones territory', and encouraging them to come and explore the landscapes and locations featured in the series for themselves."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
