Tourism Ireland attended the HSBC Championship in Abu Dhabi last week to promote Ireland's golf offering.
One Of The DP World Tour's Biggest Competitions
Tourism Ireland stated that the HSBC Championship is one of the DP World Tour's biggest competitions, and attracts top players, thousands of spectators and international journalists each year, providing a platform to showcase golf holidays in Ireland.
Key Messages
Tourism Ireland's key messages at the event included major upcoming golf events such as the DDF Irish Open at Mount Juliet in the summer of 2022, the return of The Open to Royal Portrush in 2025 and the Ryder Cup at Adare Manor in 2027.
Tourism Ireland's Manager Asia And Middle East Statement
Tourism Ireland's manager Asia and Middle East, Aisling McDermott, stated, "Our presence at this year's HSBC Championship in Abu Dhabi is an excellent opportunity to remind golfers that Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. We're also taking every opportunity to highlight the DDF Irish Open at Mount Juliet this summer and the fact that The Open will return to Royal Portrush in 2025 and the Ryder Cup will take place at Adare Manor in 2027. Tourism Ireland will be pulling out all the stops to leverage the tourism potential of these prestigious sporting events in our important golf markets."
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
