Tourism Ireland and a delegation of 20 tourism enterprises have travelled to the United States this week for a three-day sales blitz.
The "Fill Your Heart with Ireland" travel trade and media blitz will see 13 companies from the island of Ireland, as well as seven US tour operators, visit Seattle, San Diego and Los Angeles to attend B2B events at which they will showcase their products and the island of Ireland to American travel professionals.
A Priority Market
Tourism Ireland's head of North America, Alison Metcalfe, commented, "Tourism Ireland has prioritised North America as a market which offers a strong return on investment in terms of holiday visitors and expenditure. This week's 'Fill Your Heart with Ireland' sales blitz to Seattle, San Diego and Los Angeles provides us with an excellent platform to kick-start our promotional effort for 2020 and to spread the word about the many great things to see and do right around the island of Ireland. We are confident that our extensive programme of high impact campaigns and promotions, targeting people with the greatest potential to travel to Ireland, will continue to grow US visitor numbers to the island of Ireland."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
