Tourism Ireland, together with a delegation of 13 companies from the island of Ireland and Canada, undertook a three-city sales blitz to Canada last week.
The delegation met with group tour organisers and travel agents in the cities of London (south-west Ontario), Ottawa and Montreal in a bid to continue to grow Ireland's share of the Canadian travel market.
The sales blitz involved a B2B workshop and networking session in each city.
"Delighted"
Tourism Ireland's manager for Canada, Dana Welch, commented, "We are delighted that so many key decision-makers from the group travel sector in Canada took the time to meet with our tourism partners from Ireland [last] week. Travel agents and tour operators remain an important booking channel for Canadian holidaymakers, so a key element of our annual programme of activity involves working closely with the travel trade, both online and offline.”
Welch added, "We are undertaking an extensive and targeted programme of activity throughout 2019 to continue to grow Canadian visitor numbers to the island of Ireland. Our sales blitz [last] week [provided] an excellent platform to kick-start our promotional effort for 2020. Our message here in Canada is that it has never been easier to get to Ireland, with more airline seats from more gateways than ever before."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
