14 Irish tourism companies travelled to Lyon this week to take part in a business-to-business workshop and networking event, organised by Tourism Ireland.
They met with approximately 100 local travel agents to inform and educate them about the island of Ireland and, in particular, its "lesser-known attractions and hidden gems".
Promoting Ireland
Monica MacLaverty, Tourism Ireland's manager for Southern Europe, said, "Our workshop and networking event was a really good opportunity to meet, and do business with, travel agents in Lyon, ensuring that Ireland is 'top of mind' for them when they're recommending and booking holidays for their clients, particularly in the shoulder and off-season months..
"It was also an excellent opportunity for us to launch 'Taste the Island' in the gastronomic capital of France, highlighting this exciting new initiative and our superb culinary experiences."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Aidan O'Sullivan. Click subscribe to sign up for the Hospitality Ireland print edition.
