Tourism Ireland has launched a new online "inspirational and compelling content" campaign called #FillYourHeartWithIreland.
The purpose of the campaign is to share inspirational content about Ireland on social media while international travel is restricted due to the continuing COVID-19 pandemic to help keep Ireland "front-of-mind" with people for future holidays.
Calling On The Public And Tourism Operators To Get Involved
Tourism Ireland is asking members of the public who have taken photos and videos while out and about around the island of Ireland to share that content so that Tourism Ireland can, in turn, share it on social media.
Tourism Ireland is also calling on tourism industry operators to get involved by providing content that shows that the island of Ireland will still be a fun and welcoming holiday destination when the time is right to welcome international visitors again.
Those who want to get involved in the campaign should e-mail [email protected]
Tourism Ireland director of markets Siobhan McManamy stated, "Our aim is to bring inspirational and compelling content to prospective travellers around the world to keep Ireland 'front of mind' until such time as they can visit again."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
