Tourism Ireland has launched a new 'Home of Champions' golf campaign in the United States, which is designed to showcase Ireland's golf courses to golfers across the US and remind them that the likes of Rory McIlroy, Pádraig Harrington, Shane Lowry, Graeme McDowell and Darren Clarke honed their skills on Irish courses.
"The Complete Package"
Alison Metcalfe, Tourism Ireland’s head of North America and Australia, commented, "Tourism Ireland has an extensive marketing programme under way this year to highlight our world-class golf and to encourage more Americans to consider a golfing vacation in Ireland. In particular, we are highlighting The 148th Open, which will take place at Royal Portrush this summer. Our message is that Ireland offers American golfers the complete package, with some of the very best links golf in the world, stunning scenery and the warmest of welcomes."
"A Market Which Offers A Strong Return On Investment"
Metcalfe added, "Tourism Ireland has prioritised North America as a market which offers a strong return on investment in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by 8% to €1.99 billion, generated by 2.17 million visitors. A number of factors are working in our favour, including more airline seats than ever before from the US, as well as the strength and competitiveness of the vacation experience right around the island of Ireland."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
