26 tourism companies from around Ireland took part in a virtual Tourism Ireland outdoor activities workshop this week.
The workshop was designed to allow the participating tourism companies from Ireland to connect with approximately 70 tour operators and travel agents based in Austria, Belgium, France, Germany, Italy, the Netherlands, the Nordic countries, Spain, Switzerland and the UK via a series of one-to-one, pre-scheduled video appointments.
According to Tourism Ireland, research shows that there is a growing demand for outdoor adventure and activity holidays, particularly as a result of the COVID-19 pandemic, and Tourism Ireland is aiming to promote Ireland to these influential tour operators and travel agents by showcasing some of Ireland’s soft adventure and outdoor activities.
Tourism Ireland said that it is now building anticipation for future trips to Ireland to position the island well for when the time is right to welcome international visitors once again.
Tourism Ireland Director Of Markets Statement
Tourism Ireland director of markets Siobhan McManamy stated, "Tourism Ireland is delighted that around 70 tour operators and travel agents from across Great Britain and mainland Europe are taking the time to join us, and our partners from Ireland, for our virtual outdoor activities workshop. The participation of these influential travel professionals is a strong indication that there is really good interest in our soft adventure and outdoor activities, including walking, cycling and kayaking.
"Our message for those travel professionals is that, when the time is right, we will have everything ready to welcome their clients back to our shores. We'll be assuring them that tourism companies across the island of Ireland have been implementing all the required new health and safety measures, but will still be ready to deliver a fantastic holiday experience for their clients."
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
