Madison Square Garden in New York, the world's largest beaver statue in Canada, a giant statue of a kissing couple in Amsterdam, the Clifton Suspension Bridge in Bristol, Caerphilly Castle in South Wales, the Dubai Frame and the Smurf Statue in Brussels will all join Tourism Ireland's Global Greening initiative for the first time in 2020.
Other new sites and buildings that will take part in Tourism Ireland's Global Greening 2020 include the National Museum of Qatar, City Hall in Bangkok, the world's largest hockey stick and puck on Vancouver Island, and the National Theatre in London.
These new sites will join some "old favourites" which have gone green in previous years, including the Leaning Tower of Pisa, the Moulin Rouge in Paris, Niagara Falls, the Sydney Opera House, Burj al Arab, the Chain Bridge in Budapest and the London Eye among many others sites.
"Delighted"
Tourism Ireland CEO Niall Gibbons commented, "2020 marks the 10th anniversary of Tourism Ireland's Global Greening initiative and each year I am delighted to see even more well-known attractions and landmark sites wishing to get involved and join our St. Patrick's celebrations. The success of our Global Greening initiative is due in no small part to the great work that has been carried out across the world by Irish people and the diaspora. I would particularly like to thank the Department of Foreign Affairs and Trade for the great support we receive from the Irish embassy network. The eagerness of cities and countries everywhere to take part underlines the strength of the deep connection that people all over the world feel to Ireland. More than 70 million people around the world claim links to the island of Ireland and St. Patrick's Day is a truly unique opportunity to reconnect them with their heritage.
"People across the world instantly identify St. Patrick's Day with the island of Ireland, and that heightened profile allows us to put the Ireland holiday experience in the spotlight, from Sydney to San Francisco and from Brussels to Buenos Aires. Our St Patrick's programme will span Great Britain, mainland Europe, North America, Australia, as well as emerging tourism markets such as Japan and the UAE. There will be saturation coverage of the island of Ireland across the airwaves, in newspapers and digital media, and that's an invaluable boost at this time of year for our overall tourism marketing drive for 2020."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
