Titanic Belfast has reported its busiest summer since the attraction opened in 2012, after it welcomed its 7.5 millionth visitor and recorded its busiest ever July.
A survey carried out this summer found that 42% of participants came to the city specifically to visit Titanic Belfast, while 62% of those also then visited or intended to visit other attractions within Northern Ireland when there.
Titanic Belfast reopened its doors in March following a £4.7 million (€5.49 million) refreshment programme.
'The Pursuit Of Dreams'
The visitor attraction now includes four new galleries within the Titanic Experience, a new artefact collection and an illuminated 7.6m long scale model of the RMS Titanic, which is suspended from the ceiling and fully rotates.
Titanic Belfast also introduced 'The Pursuit of Dreams' as a new theme which combines immersive new technology with an original maritime heritage collection with the Titanic story.
The museum will be hosting a number of events in September and October including the European Association of Sports Management gala dinner and the closing ceremony of One Young World.
'Spectacular Visitor Experience'
“In the last 11 years, we have continued to work hard to drive new and repeat visitors and are proud of the significant role we play in putting Belfast on the global tourism map," said Judith Owens MBE, chief executive of Titanic Belfast.
"Earlier this year we unveiled a £4.7 million investment programme which has seen the introduction of four exciting new themed galleries, providing our most spectacular visitor experience to date."
"The response from guests has been incredible and it has played a key role in our increased visitor figures."
