During a visit to the US last week, Taoiseach Leo Varadkar supported Tourism Ireland's promotional efforts on the American west coast by meeting several Los Angeles-based tour operators and airlines that programme and sell holidays to Ireland.
"Delighted"
Shane Clarke, Tourism Ireland's director of corporate services, policy & Northern Ireland, commented, "We are delighted that Taoiseach Leo Varadkar is with us in Los Angeles, meeting with some of the key travel decision-makers here and reminding them about the many great reasons to visit the island of Ireland.
"Tourism Ireland has prioritised North America as a market which offers a strong return on investment in terms of holiday visitors and expenditure. The most recent CSO figures, for January-August, indicate growth of 5% in arrivals from North America over the same eight month period last year. Tourism Ireland is undertaking an extensive programme of targeted promotional activity to continue to grow North American visitor numbers and, in particular, to encourage more holidaymakers to explore our regions and less-visited attractions during the shoulder and off-season months."
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