Bank of Ireland debit and credit card analysis for May revealed a 13% overall monthly spending increase, as many consumers parked their inflationary fears and boosted sales across a variety of business areas.
Details
Social spending in May rose by 14% (following a 4% drop in April), with pubs enjoying a 21% spending spike, outlay in fast-food outlets going up by 15% and restaurant spend rising by 14%. The spending data also revealed that people were keen on enjoying their home comforts by getting back into "hosting" mode, with catering spend increasing by 17%.
Accommodation spending went up by 12% in May, as camp sites filled up nationwide (+170%) and hotels experienced an 8% spending boost. Boat rentals went up by 50%, car rentals by 26%, and outlay on toll bridges and roads rose by 11%. There was also a drive-in demand for some pampering amongst many consumers, with health and beauty spas recording a monthly spending hike of 13%.
May was a more positive spending month nationwide, following on from April when only one county (Longford) posted a spending increase. Consumer outlay in Offaly (+14%), Cork (+13%), Kerry (+11%) and Monaghan (+11%) all rose much higher, with Longford once again leading the way with spending in the county during May rising by 18%. On an international level, spending in some of the traditional holiday destinations remained steady, whilst a host of travellers flocked to the likes of Croatia (+65%), Norway (+65%) and Sweden (+21%) looking to broaden their horizons.
Statement By Head Of Customer Journeys & SME Markets At Bank Of Ireland
Commenting on May's spending data, Jilly Clarkin, Head of Customer Journeys & SME Markets at Bank of Ireland, said, "Whilst April's spending levels painted a mixed economic picture consumers certainly didn't hold back in May, sparking an overall spending rise of 13% and boosting social, retail (clothing spend rose by 16%) and accommodation businesses amongst others.
"Also notable was the marked increases in spending amongst the different age groups, with 18-25 years olds producing a spending hike of 16%, outlay in the 26-35 age cohort rising by 15% and teenagers (13-17 year olds) leading the way (+21%) as the end of the school year approached for secondary school students."
BoI debit and credit card transactions – May 2022 vs. April 2022
Up |
Clothing +16% |
Restaurants +14% |
Health & Beauty Spas +13% |
Accommodation +12% |
Toll Roads & Bridges +11% |
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.