Ryanair has made another step towards shifting public opinion regarding its service offering as the airline announced that it would reduce the cost of two of its more punitive charges.
This week it announced that has lowered both its airport check-in fee and its missed departure fee. The airport check-in fee has been reduced considerable from €70 to €45 and the missed departure fee has been lowered by €10 to €100.
The move is a part of the 'Always Getting Better' campaign, which now enters its second year. The campaign appears to be paying dividends as passenger numbers rose again for the month of April.
Passenger numbers last month increased by 16 per cent compared to the same period last year.
A total of nine million people flew with the airline in April, up from 7.8 million in 2104.
Load factor, which is the number of seats filled on each flights, rose to 91 per cent compared to 84 per cent last year.
Kenny Jacobs, Ryanair's chief marketing officer, said increased passenger numbers down to lower fares, better service and stronger forward bookings were the mains reasons for the increase.
A new website and app, new airplane interiors and uniforms and improved in-flight menus will also be rolled out as part of the campaign.
