Only one business in Dublin has received a licence to put an advertising sandwich board on the street outside its premises since the introduction of new regulations and a €630 annual fee in September of 2019.
Since the new rules were introduced last September, sandwich boards have been seized from 149 businesses in the Irish capital that did not apply for the now-necessary permission to put such advertising devices outside their premises.
According to The Irish Times, Dublin City Council chief executive Owen Keegan has ordered a "zero-tolerance" response to unauthorised advertising sandwich boards placed on paths, and businesses that put advertising sandwich boards on the street without permission face a €100 retrieval fee for their boards, with mounting storage fees if they do not pay the initial retrieval fee immediately.
Number Of Applications
Basecamp of Jervis Street is currently the only business that has received a licence. A total of nine businesses have submitted applications, but only two of these applications were completed correctly. The council is still assessing the second of the correctly completed applications.
Of the 149 that have had boards seized, only 22 have chosen to pay the required recovery and storage fees.
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