Into Kildare, the County Kildare tourism board, together with the Dublin Convention Bureau brought 12 County Kildare conference and hospitality providers to meet the top 20 key meeting and incentive buyers in the UK for a Meeting Incentive Conference and Events (MICE) event this month.
The ‘Meet County Kildare Conference’ took place at Windsor Racecourse in the UK on Monday, 24th of July and provided Into Kildare members with the chance to promote their conference and events offerings and leisure facilities.
Conferencing Event
It was attended by some of the county’s leading hotels and tourism outlets including Barberstown Castle, Cliff at Lyons, Irish National Stud & Gardens, Kildare Village, Kilkea Castle, Killashee Hotel, Newbridge Silverware, The Club at Goffs, The Curragh Racecourse, The K Club and Lawlor’s of Naas.
Racing TV broadcast live from Windsor Racecourse on the day and interviewed various Into Kildare members at the conferencing event.
Irish Racehorse Experience
David Wardell of the Irish National Stud said that the event offered great opportunities to connect with those people who wanted to experience "truly unique and immersive experience" such as the new Irish Racehorse Experience at the Kildare stud.
Ted Robinson, general manager of Barberstown Castle said he was very pleased that Into Kildare was able to attract premier conference buyers to the event which offered "fantastic networking opportunities" for conferencing outlets and centres such as Barberstown Castle.
'Key Buyers'
Councillor Darragh Fitzpatrick, Cathaoirleach of Kildare County Council was also in attendance.
“This sales mission in the UK, facilitated by Into Kildare allows our great conferencing, hospitality and tourism providers a wonderful opportunity to connect with key buyers," said Fitzpatrick.
"By working together, we can ensure our network of hospitality providers always offer a warm welcome to visitors to County Kildare.”
New York Event
Into Kildare’s next overseas mission in conjunction with the Dublin Convention Bureau will take place on the 30th of August in New York and follows feedback from Into Kildare members who requested sales representation and support in the US market.
“This sales mission to Windsor in conjunction with the Dublin Convention Bureau is part of our ongoing strategy to promote County Kildare as a great place for meetings and incentives," said Áine Mangan, CEO of Into Kildare said.
"The Meeting Incentive Conference and Events industry (MICE) has huge potential and is worth over €720 million to the Irish economy while also supporting some 20,000 jobs."
