Fáilte Ireland, the National Tourism Development Authority, in partnership with Tourism Ireland, joined 36 leading business event suppliers at the high-profile IBTM World event in Barcelona, this week.
IBTM World is one of the largest trade shows in Europe for the global meetings, conference and events travel industry.
Opportunities
At the event, business suppliers – including hotels, venues, and destination management companies – had the opportunity to meet with 15,000 industry professionals over three days.
The show facilitates one-to-one appointments, workshops, group presentations, and educational opportunities.
‘Meet in Ireland’
“Under the ‘Meet in Ireland’ brand, Fáilte Ireland will bring together Tourism Ireland, Tourism Northern Ireland and 36 of the top business events suppliers from the island, all under one roof,” said Paul Mockler, Fáilte Ireland’s head of commercial development.
“IBTM World provides invaluable business and networking opportunities for these companies.”
International Business
Fáilte Ireland has already secured 360 international business events worth €160 million for future years.
The National Tourism Development Authority, in partnership with Tourism Ireland, aimed to drive these numbers even higher while exhibiting at IBTM World in Barcelona.
Irish Food Tastings
Fáilte Ireland has noted that, already, 1,146 appointments have been prescheduled with agencies and suppliers.
International buyers who visited the Irish stand also got to try food tastings, courtesy of Irish chef Andrew Rudd, and hear why they should recommend Ireland to their clients for upcoming business events, helping it to stand out from the 100 countries exhibiting at the event.
‘World Class’
“Tourism Ireland is delighted to join with Fáilte Ireland and Tourism Northern Ireland to promote the island of Ireland as a world-class business events destination,” said David Boyce, Tourism Ireland’s head of business events.
“Events like this allow us to showcase the destination to hundreds of buyers over three days.”
