Ireland West Airport Knock has announced a new partnership with Connacht Rugby that will see strong brand collaboration between the two organisations.
The move will strengthen the experience of visitors to Ireland West Airport Knock and supporters of Connacht Rugby throughout the province, the airport said.
Ireland West Airport Knock is the main international travel hub for people throughout the west and north west of the country, with over 800,000 passengers expected to pass through its doors in 2019.
Visitors to the airport will now be greeted by the newly refreshed Connacht brand identity, which will be increasingly visible throughout the airport in the coming months.
Two Strong West Brands
Donal Healy, head of marketing, Ireland West Airport Knock, said, "The airport is delighted to announce this exciting new partnership with Connacht Rugby. We have a shared vision on our roles in the Connacht region, and the community focus of both organisations means a strategic partnership such as this made complete sense.
"We are really looking forward to working with the team on a number of initiatives over the coming 12 months in what's a very exciting time for the Connacht region, with the team returning to the Heineken Champions Cup this season."
Brian Mahony, head of commercial and marketing at Connacht Rugby, said that he was delighted to announce the partnership between two strong west of Ireland based brands.
Mahony explained, "Ireland West has opened up an international gateway for the people of the entire region.
"Similarly, Connacht Rugby has been making an impact on the international stage over the past number of years through our progression both on and off the field.
"This strategic partnership will benefit the thousands of visitors that pass through the airport and people that support Connacht Rugby."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Aidan O'Sullivan. Click subscribe to sign up for the Hospitality Ireland print edition.
