Chinese travel and lifestyle journalists who write for various lifestyle magazines, as well as a popular influencer, are visiting Ireland this week as guests of Tourism Ireland and Fáilte Ireland.
The aim of the visit is to highlight Ireland's literary scene and cultural heritage to the group's combined audience of approximately 2.4 million readers and followers across China.
The group's itinerary includes trips to Trinity College and the Book of Kells, the Chester Beatty Library, the new Museum of Literature Ireland (MoLI), the James Joyce Centre, Powerscourt House and Gardens, and Yeats' Country in Sligo.
"Delighted"
Tourism Ireland's head of Middle East, Asia and emerging markets David Boyce commented, "We're delighted to have the opportunity to showcase Ireland, our rich culture and literary heritage to these influential Chinese writers. There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand. The group's articles, posts and photos will be seen by more than 2.4 million people in China, raising awareness of Ireland and the wide variety of things to see and do here, and helping to secure a greater share of the four million Chinese visitors to Europe each year.
"China is the largest outbound travel market in the world, and one that Tourism Ireland is committed to growing over the coming years. In 2018, we welcomed an estimated 100,000 Chinese visitors to the island of Ireland."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
