Eight tourism companies from Ireland have joined Tourism Ireland at the British Tourism and Travel Show this week, at the NEC in Birmingham.
The British Tourism and Travel Show is an annual event for the travel trade in Britain, attracting over 2,500 coach tour operators and group travel organisers, including leading travel companies like British Airways Holidays, Coachholidays.com and JacTravel.
The two-day event provides an opportunity for the participating companies from Ireland to meet, and do business with, key players in the British travel trade, encouraging them to introduce Ireland into their programmes for 2018 and beyond, or to extend the programmes in which Ireland already features.
Commenting on the event, head of Great Britain for Tourism Ireland Julie Wakley said, “I’m delighted that our tourism partners from Ireland have joined us in Birmingham this week, highlighting our tourism offering to the influential British travel trade. Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. The decline in the value of sterling has made holidays and short breaks in Ireland more expensive, which is in turn impacting on travel from Britain, as evidenced in the CSO figures,which confirm a decline of 4.6% in British visitor numbers. Therefore, competitiveness and the value for money message are more important than ever in Britain right now.”
