Ireland has been named one of the top ten most promising overseas destinations at the Golden Footprint Cultural Tourism Summit in China.
The event took place in Panzhihua in China's Sichuan province and was organised by microblogging site Weibo.
At the ceremony, Ireland was named one of the "top ten most promising overseas destinations" for Chinese travellers, along with countries such as Germany, Greece, Portugal, Denmark and Indonesia.
"Delighted"
Tourism Ireland's manager for Asia and the Middle East, Aisling McDermott, commented, "We are delighted that Ireland has been recognised as one of the most promising overseas destinations for Chinese travellers. Social media, and in particular Weibo in China, is now an integral element of Tourism Ireland's overall promotional programme, so we're delighted to receive this award. We are constantly looking at innovative and engaging ways of reaching Chinese travellers – using great photos, videos and a range of engaging content to raise awareness of the island of Ireland among our followers and to ensure Ireland stands out from other destinations."
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