Tourism Ireland is promoting the island of Ireland to travel buyers from China, Hong Kong, South Korea and Japan at VisitBritain's annual Destination Britain China and North East Asia event in China this week.
Destination Britain China and North East Asia, which is taking place in Shaanxi Province captial Xi'an, involves a series of pre-scheduled meetings and networking opportunities with more than 100 tour operators and travel agents.
The event provides Tourism Ireland with an opportunity to highlight the island of Ireland to the travel buyers in attendance so that they are better equipped to sell the destination to their clients.
Key areas being highlighted by Tourism Ireland at the event include the Wild Atlantic Way, Ireland's Ancient East, the Causeway Coastal Route and Game of Thrones filming locations.
Tourism Ireland is also promoting the British Irish Visa Scheme to remind the travel agents that this scheme allows Chinese nationals to visit both Ireland and the UK, including Northern Ireland, using a single visa.
"Another Important Platform"
Tourism Ireland's head of Middle East, Asia and emerging markets David Boyce commented, "We are really pleased to attend VisitBritain's annual Destination Britain China and North East Asia event. It's another important platform for Tourism Ireland to showcase the island of Ireland to key travel buyers from China and other Asian markets. We work closely with VisitBritain, particularly in long-haul markets like China, to target people travelling to Britain and to encourage them to visit the island of Ireland as part of their trip, and vice versa.
"China is the largest outbound travel market in the world and one that Tourism Ireland is committed to growing over the coming years. In 2018, we welcomed an estimated 100,000 Chinese visitors to the island of Ireland."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
