Diageo and Aer Rianta have teamed up to open a new Guinness themed retail outlet in Dublin Airport's Terminal 2 which will provide airport patrons with the opportunity to taste a range of beers brewed by Guinness.
Guinness global content creation and innovation director Gavin Krenski believes that the outlet represents "a unique opportunity to tell the Guinness story through taste and experience" and that the concept could potentially be incorporated into other facilities operated by Aer Rianta, according to thedrinksbusiness.com.
The store, which has been dubbed the "Guinness Export House", will even have a Guinness Beer Ambassador on hand to guide customers through its tasting experience, which will last 20 minutes.
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